Profession | Business Intelligence strategy & governance / data modeling / operational reporting
From Portland, OR | Residence Montague, MA
Skill Sets
Information Strategy & Data Governance
Systems Integration & Data Modeling
Project Management
Analytics & Reporting
Content Development & Graphic Design
Experience
2017 – Present | Marketing Analyst | UMass Amherst, Univ Relations, Marcom CRM | Amherst, MA
EMPLOYER housed at the Commonwealth’s flagship research university, the Univ Relations, Marcom staff are considered the primary stewards of the UMass Amherst brand and its broad portfolio. Leveraging coordinated and strategic messaging, technology platforms, and insightful analytics, the Marcom CRM team collaborates with constituent partners, both internal and external to campus, to provide operational support, marketing best practices, and continuous improvements.
POSITION reporting to the Director of Constituent Relations, supply faculty, staff, and leadership with purpose-built reporting models, thoughtful data analysis, and actionable recommendations to facilitate strategic planning and continuously improve operations for marketing campaigns, student recruitment, revenue generation, communications best practices, and student success
TASKS data wrangling & prep, data modeling & insight analytics, operational reporting
2016 – 2017 | Marketing Manager | Boston Bar | Boston, MA
EMPLOYER professional organization, providing members in Boston’s legal community with continuing legal education, networking conferences & events, leadership development roles, and community engagement opportunities | bostonbar.org
POSITION salary position, reporting to the business development director
TASKS marketing strategy & promotional planning, messaging & collateral development, and campaigns management
2012 – 2016 | Marketing Associate | Penton | Cambridge, MA
EMPLOYER trade magazine & B2B book publisher, tradeshow organizer, and marketing services provider with corporate headquarters in New York | penton.com
POSITION salary position with the aviation group marketing team
TASKS
copywriting: press releases, marketing communications, and website copy
social media: content development, communications, campaigns management
content management: website updates via CMS and eNewsletter editorial & operational support
email marketing: messaging, graphics, HTML layout, and campaigns management
analytics: data collection and custom reporting for internal & external audiences
graphic design: house ads & third-party / partner ads for print & web, tradeshow marketing materials, and vector-based branding graphics / logos
tradeshow support: booth graphics, in-booth marketing materials (signage & fliers), and online promotional campaigns
2011 – 2012 | Editorial / Multimedia | Acanthus Publishing | Boston, MA
EMPLOYER independent publishing firm, specializing in sports & business markets with emphasis on author / book marketing & promotions | www.acanthuspublishing.com
POSITION part-time, project-based internship with the editorial and marketing staff
TASKS proofreading / editing, copywriting, audiobook production, and online marketing support
2008 – 2010 | Media Contractor | MSH | Cambridge, MA
EMPLOYER global health nonprofit, working in developing nations to strengthen health delivery systems, train local healthcare professionals, and support national policymakers | www.msh.org
POSITION contract work for website redesign, content development, and educational multimedia projects, reporting to the marketing manager
TASKS graphics, video editing, and copywriting
2007 – Present | Freelance Photography & Video Production | Matt Hins Photo+Video
FREELANCE Providing photography and video services for corporate & private events, headshots & promotional media for business websites, and stock photography & video for marketing campaigns
2006 – 2007 | Assistant Editor | WGBH / California Newsreel | Boston, MA
EMPLOYER award-winning public media production & broadcast organization, specializing in news and educational content | www.wgbh.org | www.newsreel.org
POSITION internship with independent production group on documentary film project | Unnatural Causes: Is Inequality Making Us Sick?
TASKS logging / capturing footage, data entry, and editing dailies & rough cuts
Applications & Technical Skills
| Database Salesforce (CRM) Oracle Eloqua (CRM) MS SQL Server | Data & Analytics Boomi ETL Tableau Power BI Google Analytics Siteimprove | Programming Python SQL Visual Studio Code | Collaboration ServiceNow MS Teams / Sharepoint Wrike Asana |
| Office + Cloud Microsoft Excel Microsoft PowerPoint Adobe Acrobat Google Drive | Design Adobe Illustrator Adobe Photoshop Adobe Lightroom Adobe Premiere Final Cut Pro | Content WordPress Drupal | Social Media Meta YouTube Hootsuite |
Education
2024 | Univ of Massachusetts | Amherst, MA
MBA Master of Business Administration
2007 | Emerson College | Boston, MA
MA Media Arts and Communications
2004 | University of Oregon | Eugene, OR
BA English
Elected to Dean’s List two consecutive semesters for academic excellence
Steven L. Swig Award – undergraduate English-major essay of the year (2004)
Personal Interests
Cooking with my wife and grilling all summer
Traveling, exploring art & culture, or just lounging on a beach
Reading & writing
Photography
Fishing
Brewing beer (and enjoying it)
MattHins.com 